Ron Arad's unconventional design approach always creates a challenge in the way materials are used in both the design and production stages. His new Do-Lo-Rez mixes and merges the worlds of the arts, design and technology. Do-Lo-Rez is a very up-to-the-minute sofa composed of several soft, square-based cube- or rectangular-shaped units of various heights. The units are arranged in rows to form the shape of the sofa, and fixed to a platform by steel pins. The units all have a 21x21cm footprint while varying in height from 27.5cm to 83cm. They are made of different-density polyurethane foam; a stiffer foam is used at the bottom of each unit in order to grip the steel pin, while softer foam at the top ensures optimum comfort. Do-Lo-Rez units may be rearranged to form a wide variety of shapes and compositions. This seemingly simple product is actually extremely complex in construction, structure and production terms. Ron Arad proposes a contemporary look at design to bring the virtual world into the real world.